Tagline
Launching a Global Beauty Brand to the U.S. Market
Product-Focused Video Strategy Designed to Build Trust, Desire, and Brand Awareness
How RevenueValve Produced a Transformation-Driven Video Campaign for Pudaier Cosmetics
RevenueValve was hired to produce a series of video advertisements introducing Pudaier’s cosmetics line to an American audience. The objective was to establish product credibility, communicate quality, and position the brand competitively within a crowded beauty market. Our team developed a visual strategy centered on real product use, capturing the application process and highlighting the immediate visual impact to help viewers understand both the performance and the experience of the product.
2.3M Ad Views 1st week
The campaign delivered a clear product narrative that increased perceived quality and trust among new audiences. By emphasizing real application and visible transformation, the videos strengthened engagement and improved product understanding within seconds
Creative Strategy & Audience Focus
RevenueValve’s creative direction focused on two key behavioral drivers in beauty marketing: trust and transformation. Showing the product being applied activates sensory imagination and builds credibility, allowing viewers to evaluate texture, color payoff, and ease of use.
Pudaier X RevenueValve
Creating Trust Through Real Application
For this campaign, RevenueValve focused on capturing the product in use, showing the lipstick being applied in real time to create authenticity and credibility. When customers see a product applied directly onto a model, it reduces uncertainty and allows them to visualize the experience for themselves. This type of visual triggers sensory imagination and builds confidence in the product’s texture, color payoff, and ease of use. By presenting the application process clearly and naturally, the creative helps move viewers from passive interest to active consideration, reinforcing trust and purchase intent.
Pudaier X RevnueValve
Transformation That Drives Desire
The before-and-after sequence was designed to highlight the emotional and visual transformation the product delivers. RevenueValve structured this moment to emphasize contrast, allowing viewers to immediately see how the lipstick enhances the model’s overall appearance and confidence. This comparison activates transformation psychology — helping customers imagine the same improvement for themselves and reinforcing the product’s value beyond just color. By connecting the visual upgrade to a feeling of confidence and self-expression, the creative turns a cosmetic demonstration into a powerful desire-driven decision trigger.
